媒介信息与用户信息需求的契合分析   总被引：5，自引：0，他引：5  

李景峰  毋江波 《中国图书馆学报》2004,30(5)

大众信息传媒、文献信息传媒和网络信息传媒的传播内容都有各自的分布规律,并与 各自的用户之间有着一定的契合关系。传媒与用户间的契合指出了媒介的发展方向。表5。参 考文献6。  相似文献   

利用短信群发系统实现图书馆的移动服务   总被引：7，自引：0，他引：7  

于清丽 《现代图书情报技术》2005,21(7):89-91

从短信群发系统的基本原理入手，探讨了利用短信群发系统实现图书馆移动服务的可行性及优势，并构建了一个低成本短信群发系统的模型。  相似文献   

Does Physical Activity Enhance Learning Performance?: Learning Effectiveness of Game-based Experiential Learning for University Library Instruction     

Kosuke Kaneko  Yuriko Saito  Yukari Nohara  Eriko Kudo  Masanori Yamada 《The Journal of Academic Librarianship》2018,44(5):569-581

This paper reports research results of the proposed experiential learning using a game-based educational material. The educational material was an application running on a mobile device and was supported for learners to study university library instruction. During the experiential learning, the learners answered several quizzes provided from the educational material. The quizzes were including experiential contents such as actually to find an academic journal or to reserve a learning room. In order to evaluate learning effectiveness of the experiential learning, this research made a comparative experiment. The experimental group used the educational material and the control group used another educational material of e-learning (non-experiential) but the contents was almost same as the contents of the experiential learning. The comparative experiment took several evaluation elements such as pre-/post-test scores, delayed-test scores and learning motivation scores based on IMMS of ARCS model. The experimental results revealed that experiential learning was superior for the several elements of these metrics. This research, furthermore, analyzed learner's operation data to the educational material and learner's behavior data during the learning in the experimental group. The analyzing results showed three types of the learning behaviors and indicated that an instructor needs to adopt suitable instructional design to each type to bring superior learning effectiveness.  相似文献   

A Model for Quantitatively Analyzing Representations of Social Class in Screen Media     

Elizabeth Behm-Morawitz  Brandon M. Miller  Jennifer Lewallen 《Communication Research Reports》2018,35(3):210-221

Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal.  相似文献   

The Effects of Darkness and Lightness Cues in the Visual Depiction of Political Actors Involved in Scandals: An Experimental Study     

Christian von Sikorski 《Communication Research Reports》2018,35(2):162-171

Reports about political scandals have increased lately. Yet the general impact of news visuals and the specific role of lightness and darkness cues in images of scandalized politicians remain unclear. With the help of an experiment, the present pilot study examined the influence of candidate images and the effects of particular image backgrounds (light versus dark). While the foreground of the image depicting a politician involved in a scandal remained unchanged, the background was systematically altered. The results revealed that a light background had a positive effect on recipients’ attitudes toward the politician. In contrast, participants exposed to a dark image background demanded a more severe punishment for the politician.  相似文献   

拥抱技术的变革:智媒时代对公共图书馆服务重塑的启示     

卫军英  刘晶 《图书馆杂志》2018,(1):27-32

随着信息和人工智能等技术的发展,"智媒时代"正在加速来临,智能化、场景化、共享化成为内容传播的三大趋势,图书馆与用户、内容的关系也将重新连接、深度交互。作为推广"全民阅读"重要阵地的公共图书馆,已经迎来了发展和变革的重要时间节点,以人、馆和资源之间的智能互联为特征,公共图书馆的运营模式、服务转型和空间生态都在发生深刻变化,一切职能转型和服务创新都必须围绕用户的需求和体验进行,进而成为提供智能化、泛在化、人性化服务的——"智慧型"第三文化空间,实现从"书的图书馆"到"人的图书馆"的终极跨越。  相似文献   

Pathways of Immigrant Political Socialization: Examining the Role of News Media,Social Connections,and Community Interaction     

Wenlin Liu  John Gastil 《Journal of Intercultural Communication Research》2014,43(3):238-263

Going beyond the traditional socioeconomic status model of political participation, this study examines pathways that lead to the sociopolitical incorporation of immigrants in the USA, with a focus on the role of communication socialization agents. Using a Current Population Survey sample of 7,626 first-generation immigrants in the USA, results show that communication socialization agents significantly contribute to immigrants’ political socialization, and an important mediating path translates political learning into greater political engagement. Results also identify ethnic differences in how socialization variables affect immigrants’ socialization.  相似文献   

No longer a waltz between red wine and mint tea: The portrayal of the children of immigrants in French newspapers (2003–2013)     

《Int J Intercult Relat》2016

Despite the egalitarianism that informs French civic culture, the socio-economic marginalization of citizens of non-European origin, mostly from North African countries, provide empirical evidence that challenges the French Republican ideal of integration. Such marginalization needs to be reconciled especially within the cultural realm. In this article, we look at French newspapers’ coverage of the children of immigrants during a ten-year period (2003–2013). We analyse coverage in three major newspapers since French news coverage can be considered to follow a specific political/literary model, which has a profound influence on how news in France is both coded and decoded. The article examines the ways political allegiances affect the portrayals of the children of immigrants. Using the constant comparative method, an analysis of the discourse over time shows that the narratives of integration of the decedents of North African immigrants have been complicated by the 2005 riots, both as a romantic illusion, a reflection of reality, or a possible outcome of events. The three newspapers grapple with the ambiguous position of the children of immigrants in French society in different ways. Coverage of children of immigrants continues to be divided along partisan lines which are bounded by the political/literary model of journalism. What is also clear is that the changing portrayal of children of immigrants is intrinsically attached to evolving social, political, and economic dynamics both nationally and beyond state borders.  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

The Artist Initiative at San Francisco Museum of Modern Art     

Robin Clark  Michelle Barger 《文物保护研究》2016,61(3):24-28

The Artist Initiative at the San Francisco Museum of Modern Art (SFMOMA) is piloting models for increased collaboration between conservators and curators through joint work with artists. We seek a more integrated, holistic approach to the care and research of our collection. The project, funded by the Andrew W. Mellon Foundation, comprises five robust research engagements that serve the curatorial collecting departments of the museum (Photography, Painting and Sculpture, Media Art, and Architecture and Design). Three of the projects are monographic studies, examining the work of Ellsworth Kelly, Vija Celmins, and Julia Scher in depth, while two more are thematic, exploring modes of displaying digitally-driven design objects, and developing strategies for addressing the problem of color shift common to photographic prints made with experimental materials during the 1970s and 1980s. The Artist Initiative is also charged with developing hybrid working spaces to advance collaborative approaches to collections research at the museum's new downtown campus and at SFMOMA's new Collections Center in South San Francisco. These spaces include the Collections Workroom, a 56?sq?m (600?sq?ft) space that functions as a studio for visiting artists, a conservation laboratory, an interview suite, and a classroom at SFMOMA's downtown campus. At the Collections Center, a 121?sq?m (1300?sq?ft) Mock-Up Gallery has been built as a working model of one of the museum's new galleries. A functional exhibition space, the Mock-Up Gallery is also a venue for interviewing artists, prototyping exhibition formats, and meeting with students, scholars, museum staff, and community members. With the goal of contributing to critical discourses in contemporary art history, art conservation, and public engagement, each of the Artist Initiative projects includes a colloquium that will bring experts from multiple fields together with the featured artists. Thereafter we aim to share our findings widely through public programs and a range of publications, both digitally and in print.  相似文献